Why are we launching Booking Boost?
We have achieved major success working with vacation rental management companies, and we’re ready to take our expertise in driving bookings efficiently through paid search to a wider audience!
Since launching Moss Digital Strategies in 2016, we’ve worked with a wide range of companies in a variety of industries, with various goals for paid advertising—from e-commerce to B2B to lead gen, and more. For most new clients, we were able to provide value through increased returns on ad spend relatively quickly, however over time we realized that the immediate improvement and on-going value we provided to our vacation rental management clients exceeded what we were able to achieve for other clients. Across our 25 vacation rental management clients, the averageimprovement in ROAS during the first 6 months working with us was 162%.
In short, we do paid search for e-commerce well, but a lot of agencies do that well. We do paid search for lead gen well, but again, so do a lot of agencies. Humbly, we do paid search for vacation rental bookings extraordinarily well, and having audited many such accounts, we do not think a lot of agencies do that well.
We’re incredibly excited to take our expertise of Google Ads for vacation rentals and combine it with our clients’ brand voice and in-depth knowledge of their local market to produce more exceptional results for more vacation rental management companies.