PARK CITY, UTAH

In July 2024, AwayDay, a large vacation rental management company in Park City, UT, was generating just $5.77 in revenue for every dollar spent on ads, with poor booking performance under their previous agency. Their existing campaigns were not effectively targeting high-intent search terms, which led to low conversion rates and inefficient use of their advertising budget.

FORT MYERS BEACH, FL

In May 2023, a medium-sized vacation rental company in Fort Myers Beach, FL, was struggling with a low return on ad spend (ROAS) on their limited Google Ads budget. They faced high costs per click (CPC) and poor conversion rates due to ineffective ad targeting that brought in low-intent traffic. Their ad performance was held back by ineffective bid strategies and poorly chosen keywords, which resulted in high costs and a lack of new bookings that made their ad spend hard to justify.

NEW SMYRNA BEACH, FL

In June 2023, a small vacation rental management company in New Smyrna Beach, FL, was struggling to see a strong ROI from their Google Ads strategy. While spending a significant portion of their budget on brand name searches, they were not seeing a proportional increase in overall bookings, which led to concerns about the incremental value of their Google Ads investment.

STEAMBOAT SPRINGS, CO

In July 2023, a vacation rental management company in Steamboat Springs, CO, faced significant challenges with their Google Ads performance. Poor tracking made it difficult to determine which channels were driving results, and their ads yielded a low return. The primary issues identified were a low conversion rate due to low-intent keywords and mismatched campaign types that didn’t suit vacation rental bookings.

CAROLINA BEACH, NC

A vacation rental booking company in Carolina Beach, North Carolina was struggling to get a positive ROI on Google Ad spend. They were showing on low-intent search terms and paying for clicks that weren't likely to lead to bookings, and had their budgets allocated in an inefficient way. This led to low conversion rates and high costs.

OUTER BANKS, NC

In May 2023, Village Realty, a vacation rental firm in the Outer Banks of North Carolina, faced challenges with their Google Ads strategy. Although their ads were generating $46.80 in revenue for every dollar spent, most of their budget was being used on brand name clicks—effectively paying for clicks they could’ve gotten for free through SEO. This approach led to little new value and cast doubt on Google Ads as a viable guest acquisition channel.