
What Should Your Expectations Be For Google Ads?
Google Ads is an great tool—you’re getting an ad in front of people right when they’re searching for vacation rentals in your area! There are some things to keep in mind though when planning to start a new ad campaign so your expectations are managed and you’re…

How To Compete with OTAs on Google Ads
Companies like Airbnb and VRBO have seemingly unlimited budgets for advertising, so how can your vacation rental management company possibly compete?
It’s simpler than you may think – your local knowledge gives you a leg up to write compelling ad copy and…

Why are we launching Booking Boost?
We have achieved major success working with vacation rental management companies, and we’re ready to take our expertise in driving bookings efficiently through paid search to a wider audience!
Since launching Moss Digital Strategies in 2016, we’ve worked with a wide range of…

How are Google Ads best used for vacation rental booking?
Google offers a wide range of advertising products and placements, and our experience is that Search advertising is by far the most effective way to drive profitable bookings.
Search advertising is probably what comes to mind when you think of Google Ads…